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SciRio is Celebrating 4 years!

With a lot of learning and much contributions, SciRio is completing 4 years of journey. Throughout this journey we have worked towards making science accessible while keep misinformation at bay. We have worked with institutions, as well as companies with a vision to bring curated scientific content to their audiences. We have helped build thought leadership, while also putting out knowledge products.

Hear our founder talk about this journey and what lies ahead for SciRio!

This is SciRio’s 4th Anniversary edition!

Visual tools of story telling have been in vogue since time immemorial. In recent times, different modes of representing scientific data points or even qualitative data have come to fore. Leveraging these visual tools for science communication can help reach a wider audience and easily connect with them. Especially for companies looking to market their science backed products, visual story telling can help show domain expertise while being relatable. In this edition, we bring to you the different visual story telling approaches that can be used for compelling science communication.

Visual Science Story Telling

Complex scientific concepts can be distilled and presented in a digestible way through different media of visual communication. With the rapid advancement in digital visualization techniques, it has become easier to adopt these for effective science communication. For companies and organizations working with complex scientific concepts, relaying them to consumers becomes tricky. Visual story telling can be a powerful instrument in such cases to convey product details and scientific expertise.

Following are some styles that can be used while attempting visual science story telling:

Data visualization: When the content is data-intensive and replete with numbers, infographics and other data visualization techniques can be used. See this infographic by Labiotech for the biotech company Merck, on why you should choose client centric CTDMOs.

Animations: Many scientific processes can be visualized as video-bytes which can be generated through animations and motion graphics. See this animated video from Tecan on the RNA sequencing technology for viral pathogen sequencing.

Story telling methods: Simplifying the science and presenting it in story formats can help the audience relate with the science easily. Pharma company GSK describes there work with Animaker to create animated human like characters and in the process saving a significant expenditure on content marketing.

Capturing the Science: When the data can be directly visualized like in the case of microscopy, these images can be powerful tools for story telling. This website from Flexomics uses a combination of microscopy images and other photographs to convey their science.

Simulating the science: Many scientific processes can be computationally simulated, which can be used for science communication. AQBioSim explains how they use simulations for drug discovery and gives a peek into their work in this video.

Interactive platforms: Involving the audience in the science communication exercise is the best way to bring clarity and retention to the content. Read this blog for 3D for Science where they used Gamification of scientific themes at a Pharma event.

In summary, incorporating different visual tools for storytelling of science can be beneficial for informing the audience and also for content marketing. Depending on the type of data, the visualization mode and tools can be different. With the integration of artificial intelligence, many of these tools have become efficient story telling aids.

In this edition we share the experiences of the science illustration agency Scidart Academy who make scientific illustrations for researchers, start ups and companies. In the words of Rafeeque Mavoor, Founder, Scidart.com, visuals are one of the highest-ROI investments a company can make today. Biotech and pharma companies they have worked with often need to explain the science behind their products, visualize experimental details, or present complex data clearly.

He goes on to explain how a well-crafted visual boosts brand awareness, builds trust, and increases audience confidence ultimately driving engagement and increasing revenue . It becomes a long-term asset—reusable across platforms for years. To create such impactful content, companies need someone who understands both the science and the audience. That’s where science illustrators add real value.

Wondered what tools can come in handy if you were to present various types of data to tell your scientific story? In this newsletter, The Science Marketer shares a carefully curated list of data visualization tools. He underscores that these tools can be powerful when it comes to interactive story telling, making data accessible to everyone.

We highlight a personal project of ours in this edition. We are cooking something exciting and this is the first look in the form of a carousel. We attempt to simplify complex data points with the help of visual design elements while keeping the message intact in this project. This approach makes the data digestible for a wide audience, irrespective of their cognizance of the specific scientific topic.

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