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Artificial intelligence tools have helped bring science communication and content marketing based on it to the fingertips of companies and organizations. This newsletter explores how AI makes it easier to create science-based content that supports thought leadership and strengthens brand voice. With AI, businesses can share complex research in simple ways, reaching audiences faster and with more impact.

Some exciting news: SciRio will be visibility partners for Pint of Science India!

Pint of Science is a global non-profit festival that brings cutting-edge scientific research to the public in a fun and informal setting, typically in local pubs. Founded in 2012 by a community of postgraduate and postdoctoral researchers, the festival is entirely volunteer-run. Its aim is to make science accessible and engaging by offering a space where the public can interact directly with researchers. The main festival takes place every year in May, over three days, across pubs in countries around the world. Pint of Science India 2025 is happening from May 19th to 21st in Pune, Bengaluru and Delhi. Visit the website for more details of the events.

SciRio is super stoked to be visibility partners for Pint of Science India and hope that the events get an enthusiastic welcome from our readers and the larger scientific community!

Leveraging AI for Sharing Science

Artificial intelligence is changing how companies communicate science. It helps to simplify complex research and also to create more engaging content that is suitable for different audiences. These AI tools make science-based marketing become faster, more efficient, and with stronger impact. This kind of transformation is especially helpful for organizations that want to become thought leaders in areas such as biotechnology, sustainability, and healthcare. With support of AI, brands are able to turn difficult academic language into stories that are more clear and attractive. These stories can be shared through blog articles, social media posts, or email newsletters. In the following part, we will describe six important ways that AI improves science content marketing. These include tools for writing, visual presentation, content personalization, and marketing strategy. All of these help companies to grow trust, show authority, and build better connection with their audiences.

Simplifying Complex Scientific Language

AI makes research more accessible by transforming technical content into reader-friendly formats.

Generating Content at Scale

AI enables high-volume, high-quality content creation across channels.

Enhancing Visual Storytelling

AI supports scientific visualization to boost engagement and understanding.

Personalizing Audience Experience

AI tailors communication to different audience segments.

Improving Collaboration and Workflow

AI smooths communication and efficiency between content, marketing, and science teams.

Supporting Thought Leadership and Brand Authority

AI enables brands to position themselves as credible science communicators.

AI is changing the way we communicate science. It helps to make the messages faster, easier to understand, and more meaningful. By simplifying difficult language and creating content that fits different audiences, AI tools support organizations in building trust and stronger public connection. For leaders in medtech, biotech, and sustainability, using AI for storytelling is becoming not just a choice, but something truly necessary for success.

In their blog "Generative AI for Pharma Marketing", ZS explains that generative AI can strongly change how pharmaceutical companies do marketing. They say that AI is not just future idea but a useful tool that already gives value, such as helping create content faster, making approval steps easier, personalizing messages better, and improving results of marketing campaigns. However, the company also says that just using AI is not enough. To really succeed, pharma businesses must change how they do marketing, test AI in important areas, and train their teams to use it well. ZS sees generative AI as a key part of making marketing more efficient, more creative, and more competitive in the long term.

This McKinsey’s blog summarises that generative AI is not only a trend anymore but something real that can help the pharmaceutical industry in many ways. It shows that AI can bring big value, maybe between $60 and $110 billion each year, by making drug discovery faster, improving clinical trials, helping in daily work, and making marketing more personal. There are more than 20 useful examples where AI can make a difference. But the blog also explains that success does not come automatically. Companies must be serious, focus on the right areas, and be ready to change how they work. They need to support small pilot projects, grow them when they succeed, and also spend on digital tools and good people. In short, AI can give real results, but only if companies go beyond the excitement and work hard to make it happen.

In this edition of our past highlights, we are pleased to showcase an AI-generated visual content developed for our client, Azoth Biotech. Using the Invideo AI text-to-video tool, we quickly created an engaging and informative video within a few minutes. The process involved several iterations of AI-generated content, combined with manual edits to enhance clarity and visual flow. This project shows how AI tools can support efficient, high-quality content creation for the pharmaceutical and biotech industries.

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